A nation shaped by body shame

01
The UK’s body confidence problem

We surveyed 15,000 people across the UK about their bodies. The results revealed an alarming truth: 82% of people are embarrassed or self-conscious.

Body stigma is a
population-level health issue

We’re covering up (and bottling it up)
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1 in 5 of those who cover up say they’ve been doing it since their teenage years
of people wear baggy clothes to hide their bodies
26%
of those who cover up say they’ve been it for as long as they can remember

What makes people want to make positive change

54%
To feel more confident
47%
To improve my physical health
33%
To improve my mental health
33%
To feel more comfortable socially
Next
02
We’re suffering
in silence
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